“Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of a road that screams with reassurance that whatever you’re doing is okay. YOU ARE OKAY.”

Don Draper
Mad Men – S1E1 – Smoke Gets In Your Eyes


With infinite access to the latest launches, reviews, and sales plus the most highly targeted ads we’ve seen thus far, and it’s easy to become overwhelmed.

Here, I’ll discuss specific marketing that sold me on my purchases, and whether or not those products held up to their promises.


Let’s get one thing straight, friends; I live, sleep, and breathe marketing. Actually, if you think about it, doesn’t everyone?

Marketing is the art of convincing someone that they simply NEED that thing that they probably don’t really need. I’m here to help you make that decision for yourself.